Logo Design and Construction is for you.

Design Student

Stand out among your peers and give your portfolio a competitive edge it needs. Learn from one of design’s current industry leaders and get a peek into professional business practices.

Freelancer

Bring your business to the next level by fine-tuning your skills. Your rates will soar and your client list will grow. Whether you’re a freelancer or small business owner, continuing your education is always worth it.

Educator

Give your students an advantage by opening them up to one of design’s biggest names. As supplemental content, Logo Design & Construction will put your classes over the top.

Creative Director

Say goodbye to that feeling when you know something isn’t working, but you can’t quite say why. Mastering these principles will give you the language necessary to critique with detail that will push your team’s work to a higher plane.

Logo construction is one of the pillars of good design.

A logo is visual shorthand for a brand. Every company needs a logo that will help define their brand and every designer needs to have the ability to deliver one. A great logo is clean, well drawn, optically balanced, scales well, distinct, carefully researched and will withstand the test of time. Allow Chris to share his 23+ years in the business with you as he digs into the details of each type of logo, so you can gain an in-depth understanding of this fundamental skill from research to completion. We will take you through six modules: Lettermarks and Monograms, Monoline, Word Mark, Symbols/Icons, Combinations Marks and Emblems/Crests, learning their individual features and watching Chris, Emily, and Molly create from scratch.